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What is a Comp Card? PDF Print E-mail
Written by Abdul Latif Apurbo   
Thursday, 22 November 2007 17:02
A composite card (sometimes called a ZED) is a model's business card. In most cases, your comp card is your one and only opportunity to make a good first impression.


With that in mind it is important that the images on your comp card are your absolute best and nothing less. Additionally, the printing and reproduction quality is extremely important. Poor reproduction makes your images look bad and as a result - makes you look bad.


I strongly recommend being sure that your comp cards are "offset printed". This simply means that they are being printed on a traditional printing press and a good quality card stock, as opposed to the less expensive method of printing the comp cards with a laser printer on lightweight stock.


Comp Card Design

Sending your images separately to a printer, in the form of prints, negatives or digital images, gives you no control over the final outcome of the layout or quality of the images.


Having your comp card prepared digitally and then burned to a CD (printer ready), insures you the best possible quality.


Click here to view some examples of custom comp card designs that I have prepared for various models. The design price includes any scanning and retouching required, design of the card (front and back), burning the files to a CD, and providing one high-quality proof print to be sent to the printer for color matching.

Industry Standard Design - 2 Sided Comp Card - 5.5" x 8.5"


How to beat the competition with 5 shots.


That's correct - you only get 5 shots to make a good first impression and if you don't hit the target with all 5 shots - you will severely limit your chances of being accepted by an agency.


Just like your portfolio, your comp card must tell a story - not a short story - just the abridged version of your portfolio.


The card needs to show the obvious - that you are beautiful and in great shape. (If you are not - why are you in this business?) Your card also needs to show range. Range of age, expressions, emotions and characters are all important to your comp card.


I am constantly asked should a comp card have this picture or that picture and I have to answer with a big "It Depends"


Every models story is different - so there is not set group of photos that should be on your card.


Here are some of the guidelines that I consider when recommending images for the front of a models comp card.


The photo that goes on the front of the card MUST make people say "WOW!" This image must be eye catching and engaging. Imagine if your comp card were tossed on a table with 20 other cards - Would it stand out? Would it grab an art director's attention? Does it make them want to turn it over to learn more? If you can't say yes to all of those questions - you have the wrong photo on the front of your card.


The back of the card needs to show variety - personality and needs to leave them wanting to meet you.


As a new model - you should produce an "Industry Standard" card (1 shot on the front - 4 on the back with your stats), don't get fancy. After you have gained some experience, built a resume and potentially gained a few tear sheets - then you might want to do a custom designed card.


I am often asked if Black and White images are ok. Of course they are! A good black and white image can have more impact than a color image. Additionally, the last time I checked - there is still a large amount of advertising that is produced in Black and White.


Don't cheap out on printing. You get what you pay for. Make sure your card is printed on heavy card stock and be VERY fussy with your printer to be sure that you get good reproduction.

Last Updated ( Monday, 13 October 2008 03:32 )
 
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